Email Marketing Research and Facebook Decline?
Email marketing is key to our success, but as mobile phones usage grows, more and more recipients are reading emails on their phones and tablets rather then their trusty computers. How does this affect opens and click-throughs? This is an important question to answer, because if people are ignoring (or even worse, deleting) emails on their phones, we will need to focus on what will cause a user to read the email we send?
