Dental Marketing Resources

Native advertising...native marketing.....educating the clinician and mastering your category to build influence for your company and increase sales. Check out this article for a quick overview:
http://relevance.com/the-what-why-and-how-of-native-advertising/

Check out this article on email marketing! Lots of good nuggets!

http://www.btobonline.com/article/20120913/EMAIL03/309139999/email-marke...

Email marketing is key to our success, but as mobile phones usage grows, more and more recipients are reading emails on their phones and tablets rather then their trusty computers. How does this affect opens and click-throughs? This is an important question to answer, because if people are ignoring (or even worse, deleting) emails on their phones, we will need to focus on what will cause a user to read the email we send?

A Beginner’s Guide to Patents, Trademarks and Copyrights

http://www.openforum.com/articles/a-beginners-guide-to-patents-trademark...